Up close and personal in travel retail
I don’t so much have a bee in my bonnet as a whole hornets’ nest about the lack of Sense of Place in most airport retail offers. The SASCO shop shows what can be done with investment, imagination and a real understanding of a culture and its associated crafts and products.
As the pictures confirm, the American beauty powerhouse’s brands remain in big demand and I suspect that CNY 2024 has contributed very significantly to honouring CEO Fabrizio Freda’s pledge to return to ‘normalised’ stock levels in the very near future.
If I can’t be home for Valentine’s Day, I can at least send a selfie. Did you really buy two bottles of Cognac my wife asked?
The production dramatically reveals a three-dimensional A380 plane formed from 1,750 drones – yes, you read that right, 1,750 – on the North Runway to celebrate the airport’s rebranding.
If Hermès was a coffee brand it would be Bacha. And if there was a croissant heaven, I promise you a Bacha raspberry and cinnamon croissant would be served at the gates.
Roger Wang is too much of a serial entrepreneur to stop with his Cognac brand. Look out for his exciting next move later this year. I won’t give the game away here but I predict he will have another big hit on his hands.