Well that’s another TFWA World Exhibition over and the familiar combined feeling of exhaustion, elation and excitement that tends to wash over me post the event has returned this year.
{As this Instagram post shows, I am always on the move in Cannes}
Exhaustion from seven consecutive days and nights of working and socialising (yes, I know, a first-world problem), elation at the reaction to what we are doing and how we are doing it. The business I created 21 years ago is currently in the best shape of its life and the exciting thing is that I feel we have barely scratched the surface of what we can achieve.
Those who know me are aware of my obsession with being the best we can be by improving – as an individual and as a company – each and every day. The publishing and event workload we’ve managed over recent weeks – and we still have The Trinity Forum later this month to come – has often seemed insurmountable but we somehow found a way while always but always focusing on the quality more than the volume.
My Interim Bureau over the next few days is a very different place from the dazzle of Cannes but on a personal level offers incalculable riches that a swanky city on the French Riviera can never match. I’m in Ystradgynlais (pop. 8,270), a small town in the Swansea Valley in South Wales, home to my daughter Sinead, her husband Adrian and their two adorable kids Carys and Iwan.
Sinead also serves as our Chief Administrative Officer so Ystradgynlais {pronounced, preferably before too many Marlborough Sauvignon Blancs, as US-TRAD-GUN-LISE} is officially our global HQ.
I’ve got three days amid the associated serenity here, followed by a staff meeting in London tomorrow and then it’s back home to Hong Kong and the build-up to The Trinity Forum on 25-26 October.
Before that, of course, is another event of monumental importance. Yes, you know the one. The Rugby World Cup quarter-final in Paris between Ireland, the hottest team on the planet, and the All Blacks from my New Zealand homeland. For once the Kiwi team goes into the match as a serious underdog. But as they (almost) say, every underdog has its day.
Could that be the case next weekend? All Blacks rigny legend Sonny Bill Williams (pictured below), the most gracious of Qatar Duty Free’s guests at the Frontier Awards in Cannes, thinks so, but only on the proviso his former team can keep the ball in play constantly against the supremely organised men in green.
Sonny Bill brought luck to Qatar Duty Free (Airport Retailer of the Year) on Wednesday night in Cannes and maybe, just maybe, he’ll bring the same to me in a hoped for quarter-final ‘blackwash’. Bring it on. In the meantime, here are some of my favourite images from the greatest travel retail show on earth.
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